Digital Marketing

Marketing Funnel

Marketing Funnel


Marketing funnel shows how a user or audience is targeted from prospecting to retargeting and then remarketing.


  • Prospecting: Targets to all users or interested audiences. For example brand awareness or targeting to users looking for similar product or service
  • Retargeting: Targets to users who has visited advertiser's sites but did not make any purchase. These audiences are called intended audiences as they are willing to purchase.
  • Remarketing: Targets to users who already purchased something or existing users. For example user purchased a Laptop, after one year advertiser would like to remarket for extended warranty plan

Marketing Funnel