Data Management Platform (DMP)
DMP is a centralized data management platform which helps advertiser, agency, or publisher to create a targeted audiences list based on a combination of first-party and third-party audience data.
Cross Device Marketing
DMP targets the audience smartly though they are online from different media such as Desktop, Laptop, Smartphone, Tablet, etc
Why use DMP (Data Management Platform)?
How DMP works?
DMP compare the information available in first-part and third-party data such as demographic, contextual, behavioral, etc. about customers to target the right audience.
List of few DMPs