Data Management Platform (DMP)

DMP is a centralized data management platform which helps  advertiser, agency, or publisher to create a targeted audiences list based on a combination of first-party and third-party audience data.

Data Management Platform (DMP)

Cross Device Marketing

DMP targets the audience smartly though they are online from different media such as Desktop, Laptop, Smartphone, Tablet, etc

Why use DMP (Data Management Platform)?

  • Re-Targeting: Easily setup re-marketing ad campaigns based on specific activities taken online or offline.
  • Behavioral Targeting: With 3rd party data advertisers can easily target the audience who are looking for similar product, business or service
  • Site Optimization: With the help of 1st and 3rd party data, advertisers can customize their site content for different customers when they visit advertiser site.
  • Better ROI (Return On Investment): Spend on right audience is more likely to get more converters (profit). Thus better ROI

How DMP works?

DMP compare the information available in first-part  and third-party data such as demographic, contextual, behavioral, etc. about customers to target the right audience.

List of few DMPs

  • Adobe Audience Manager
  • BlueKai
  • ​Krux
  • ​Aggregate Knowledge

Digital Marketing

  • ​​eXelate
  • ​Lotame
  • ​nPario
  • Knotice