In order to achieve good ROI it is very important to choose the right strategy for ad campaign:
There are two types of ad campaign strategies:
This type of strategy is used for awareness and to identify the audiences who might be interested in our product or services.
In this strategy audiences might be targeted based on:
This type of strategy is used to target the audiences who showed interest in our product or services.
In this strategy audiences are targeted based on:
How remarketing works?
Why use remarketing campaign?
For example if a user has visited to your e-commerce site and was looking for “smartphone” but did not purchased anything. Then you would like to show ads related to “smartphones” available on your website to that user, so that user returns to your site and make a purchase.
| Remarketing: || 1st party data “Users viewed smartphones” |
For example if a user has purchased a “smartphone” from your site then you would like to remarket that user for smartphone accessories such as “screen protectors” , “case covers”, etc.
|Remarketing:||1st party data “Users purchased smartphone”|
Why use prospecting campaign?
For example if you have started a new grocery store in Mumbai, India then you would target people located in Mumbai. Here the main goal of the campaign is to make residents of Mumbai aware that a new grocery store is opened in their city.
For example if you want people who are looking for “grocery store in Mumbai” to visit your grocery store. In this case you would target people located in Mumbai and looking for grocery store.
|Keyword:||grocery store in Mumbai|